After 30 years as J&J Produce, the company is developing a new corporate image and logo with the help of Full Tilt Marketing.
“We have evolved from a buying and selling operation supplying primarily the food service industry, into a farming and growing operation, with farms located in strategic growing regions to supply our diverse foodservice and retail customer base,” says Brian Rayfield, vice president of Business Development and Marketing. “As we’ve grown steadily and expect to expand rapidly nationwide, it’s time to re-evaluate the essence of our brand.”
The first step was engaging in a comprehensive customer survey to assess J&J’s strengths and provide feedback on how we can further improve our value proposition to our customers, he adds. The evaluation process included analyzing competitive markets and internal and external reviews. To assist with the review and rebranding efforts, J&J Produce engaged the expert services of Full Tilt Marketing, who specializes in fresh produce.
“As we enter more markets and interact with more customers, particularly consumers, we want to make sure our name, brand and story clearly communicate who we are today. Our brand is our promise and the company is dedicated to delivering on it,” says Rayfield.
J&J Produce and Full Tilt Marketing are working closely to complete the re-branding process and plan to unveil the new J and J Produce at the PMA Fresh Summit in New Orleans where they plan to debut the new company name and logo.
Heidi McIntyre, managing partner at Full Tilt Marketing, says, “I’ve known the management at J&J Produce for several years and I’ve watched them grow. We are excited about helping them transform their corporate image and make strides to connect with customers and consumers in a new way.”