Level One Marketing announced that it has partnered with Gardein, an award-winning range of nutritious, convenient foods made from a blend of non-GMO soy, wheat, and pea proteins, organic ancient grains and veggies. The club broker business development specialist will work with Gardein to launch its products at major club retailers, with initial plans to debut its Mandarin Chick’n at warehouses in the San Francisco Bay Area, Los Angeles, San Diego and Pacific Northwest. The companies plan to introduce more Gardein products in club retail and expand to national distribution by the end of the year.
“Level One offers our business unparalleled attention at the senior level management level and knowledge of the industry. They are truly born of Costco, and that helps us hone our offering for the unique club environment and create value for members,” says Yves Potvin,pPresident at Garden Protein International, the parent company of Gardein. “Costco members are totally experiential and willing to try new items. We see Costco as a great place for consumers to experience our products firsthand. Once they taste it, they love it and see how easily it fits into their healthy lifestyle.”
“It’s really great to work with Gardein, a revolutionary brand that is transforming America’s table with meat-free foods. They’re innovators in meatless protein, a category that has moved to the center of the plate. Demand for meatless foods is on the rise, and in four short years Gardein has achieved national distribution of over 18,000 storefronts,” says Jeremy Smith, chief operations officer, Level One Marketing. “Under the leadership of Yves Potvin, Gardein’s pedigree and commitment to quality is second to none in the category, and we are confident it will be a huge success in club retailers as families embrace meatless proteins as the center of their home meals.”
Gardein’s foods have no cholesterol or trans fat. Gardein can be enjoyed at breakfast, dinner and even as a late-night snack. Its range of fresh and frozen foods include the recently launched Good Start Breakfast Sandwiches, Sizzling Szechuan Beefless Strips and Crispy Chick’n Sliders.