Women dedicated to positive weight management are shifting their eating focus. They are paying more attention to what is in their food, not just what was taken out – which is why Special K has introduced a new line of products, Special K Nourish. Made with a multi-grain blend of superfoods, including quinoa, oats and barley, and topped with dried fruit and nuts, Special K Nourish comes in hot cereal and nutrition bars, boasting seven-eight grams of protein and five grams of fiber with less than 200 calories.
Special K Nourish provides simple, nutritious and satisfying breakfast options, company officials say. And, to help weight-managers focus on – and maintain – positive nutrition, the brand has teamed up with Food Network star and registered dietitian nutritionist Ellie Krieger.
“Getting both fiber and protein is an important combination to help keep you on track throughout your weight management journey,” says Ellie Krieger, RDN. “Eating a breakfast with delicious whole grains and positive nutrients is a great way to start your day right and help you accomplish your weight management goals.”
Special K believes that all women deserve nourishment, officials add. To celebrate the launch and help share the nourishment, Special K has partnered with Women’s Health to support the FEED Foundation via “Run 10 Feed 10” races throughout the country. Consumers can visit Special K’s Facebook page to find out how they can nourish themselves and help nourish others. For each share of the Special K Nourish news, Special K will donate a meal to the FEED foundation – with a goal of donating up to 100,000 meals.
Special K Nourish hot cereal comes in three flavors – Maple Brown Sugar Crunch, Cranberry Almond and Cinnamon Raisin Pecan, and the nutrition bars are available in Dark Chocolate Nut Delight, Cranberry Almond and Lemon Twist. Available at retailers nationwide, Special K Nourish hot cereal is sold in two-count packages for $2.29 and Special K Nourish nutrition bars are sold in boxes of five for $6.49.