Stone Fruits Make the Cut

WootFroot_18 oz NectarineFresh Fruit Cuts is bringing stone fruits to the value-added category with Woot Froot, a line processed fresh peaches and nectarines that will be available through October.

“Woot Froot pairs the great taste of fresh nectarines and peaches – one of America’s top-ten fruits – with the ease and convenience of fresh cut and the added benefit of consistent quality and flavor,” says Kim Gaarde research and developer for Fresh Fruit Cuts.

The company worked for more than seven years to develop the proprietary process for selecting, processing and packaging the fresh cut peaches and nectarines, which have a 15-day shelf life. Gaarde says she is proud to be a part of the team that is building new value for stonefruit growers and enhancing consumers’ access to value added stonefruit that is both healthy and convenient.

Gaarde also noted that only certain varieties of peaches and nectarines will make the Woot Froot cut. The company tested more than 500 varieties before finding the select few that provide the desired taste and texture worthy of a Woot Froot label. Retail consumer packs are available in 3-ounce and 18-ounce trays and bulk packages are available for foodservice.

“Three out of five consumers prefer to purchase ripe fruit,” says Gaarde, “but two out of five don’t know how to go about it. Woot Froot takes the guesswork out of purchasing stonefruit, a category that is loved by Americans, but has been relatively flat for the past several years.  We aim to change that and  add a little excitement.”

Fresh Cut Fruits will make Woot Froot available through October this year and is preparing for  yearround availability in 2014 and beyond.

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