Study Looks at Men’s Impact on the Meat Case

ManfluenceMidan Marketing’s newest market research study, Manfluence, reveals that men have changed, and it is time for the meat industry to reevaluate its target shopper. A phrase first coined by Midan in its 2012 Breaking the Pattern study, Manfluence, describes the trend of more men sharing household responsibilities such as grocery shopping and meal preparation, as women increase their presence in the work force.

The Manfluence study takes a deep dive look into this trend to determine, if in fact, “Manfluencers” differ from the traditional female shoppers in how they shop for and prepare meat, and what it means for the industry.

“The findings of our Manfluence research are quite surprising,” says Michael Uetz, principal at Midan Marketing. “Men have changed significantly, and it’s time to redefine how we think about them. We see this trend as having a significant impact on our industry.”

A full report with detailed data points is also available through Midan Marketing. Manfluence is part of Midan Marketing’s Consumers’ Case platform, an ongoing effort to help the meat industry stay tuned into the ever-changing consumer. For more information, visit

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