In anticipation of the 75th Anniversary of The Wizard of Oz, Gourmet Trading Company will feature the iconic film on its tags of Peruvian and Mexican Asparagus.
From September 23 through February 28 Gourmet Trading Company asparagus will promote the October 1 release of the The Wizard of Oz 75th Anniversary Edition on 3D Blu-ray, Blu-ray, DVD and UltraViolet. Gourmet Trading will also give away copies of The Wizard of Oz DVDs via Facebook with a grand prize of a Flat Screen TV, Blu-ray player and a copy of The Wizard of Oz 75th Anniversary Edition on Blu-ray.
Beginning September 20, The Wizard of Oz 3D will be presented in the immersive IMAX 3D format and return to the big screen for an exclusive one-week engagement in IMAX theatres across North America. Following the IMAX theatrical release, on October 1, Warner Bros. Home Entertainment (WBHE) will release a limited and numbered The Wizard of Oz 75th Anniversary Collector’s Edition, which will consist of a five-disc set including Blu-ray, Blu-ray 3D, DVD and UltraViolet versions of the film; a new documentary, The Making of The Wonderful The Wizard of Oz; bonus features and premium collectibles. Three more editions will be available separately: a two-disc 3D/Blu-ray, a single-disc Blu-ray and a two-disc DVD. All four will contain the new documentary and extra content.
“We’re excited to partner with Warner Bros. Home Entertainment on their anniversary release of The Wizard of Oz. The popularity of this movie over the past 75 years and the overall The Wizard of Oz brand recognition made it the perfect cross promotional opportunity for us. We look forward to engaging with our customers via social media to really promote not only the movie but our asparagus,” says Julia Inestroza, marketing director.