The launch of the new website coincides with the company’s newly expanded product line and updated packaging which were debuted at the 2013 NY Now Show in August. The new website will highlight new product releases and provide customers with increased support and ease of purchase for obtaining Mrs. Weinstein’s creations.
Mrs. Weinstein’s toffee was founded by Mrs. Weinstein herself after she emigrated from Copenhagen, Denmark in 1964. For several decades, she created a legacy for her toffee by perfecting her secret recipes and developing a loyal customer base throughout the United States. Sweet Shop USA acquired the Mrs. Weinstein’s Toffee brand in August of 2000 and held fast the commitment to provide toffee lovers with the highest quality, most decadent toffee at a reasonable price.
All-natural and made with 100% Real Chocolate, Mrs. Weinstein’s Toffee products are OU Kosher Certified and handcrafted in small batches to ensure the highest quality possible. The four signature varieties include: Milk Chocolate Pecan Toffee, Milk Chocolate Almond Toffee, Dark Chocolate Pecan and Dark Chocolate Almond Toffee Squares, and are available in 8-ounce (SRP $12.99 to $14.99) and 16-ounce ($24.99 to $29.99) boxes.
The newest product introduction, Dark Chocolate Sea Salt Toffee is available in 8-ounce ($12.99 to $14.99) and 16-ounce ($24.99 to $29.99) boxes. In addition, Mrs. Weinstein’s Dark Chocolate Sea Salt Toffee Squares and Milk Chocolate Toffee Squares are now also available in smaller snack-sized clear acetate 2-ounce boxes ($3.99).
The new Mrs. Weinstein’s Gourmet Toffee Popcorn is available in three flavors including, Sea Salt Caramel Toffee Popcorn, Original Butter Toffee Popcorn and Cinnamon Crunch Toffee Popcorn. All varieties are available in 7-ounce ($6.99) and 10-ounce ($9.99) bags.
“I have a special place in my heart for Mrs. Weinstein’s Toffee and am so excited about the new packaging, product introductions and website launch,” says Krista Webb, Chief executive officer of Sweet Shop USA, parent company of Mrs. Weinstein’s Toffee. “It is a fabulous product and deserves fabulous packaging, which we feel Studio MPLS has created for us. It will be exciting to watch the brand develop as we continue to expand the product line in future years.”