Powerful Yogurt announced its plans to unveil a new maple flavored Greek yogurt at Natural Products Expo East, Sept. 26-28 in Baltimore. The maple introduction will increase the Powerful Yogurt lineup to seven flavors and will be available for retail orders starting immediately.
Like the company’s existing six flavors, the Maple offering is all natural, high protein, gluten free and kosher. Maple Powerful Yogurt offers a category-leading 21 grams of natural protein per 8-ounce serving.
“Innovation and continuous improvement is what drives Powerful Yogurt,” says founder and CEO Carlos Ramirez. “Our great tasting new maple flavor is a sign of our commitment to keep the ‘yogurt for men and active lifestyles’ category exciting and different as we pioneer it from the ground up.”
Named “Best Yogurt” earlier this year at the 2013 Dairy Innovation Awards, Powerful Yogurt is differentiated from existing Greek yogurts by its 20-25 grams of natural protein, a “man-sized” 8-ounce serving that is 50% larger than most individual-serving Greek yogurts and marketing and packaging that speaks to male consumers and the active lifestyle, company officials say
All seven Powerful Yogurt flavors are sold in the company’s signature black and red packaging and are available through distributors including KeHe, UNFI, Bozzuto’s, Gourmet Guru and C&S.
Since launching in March, Powerful Yogurt is now available at nearly 1,000 grocery stores across the East Coast, Texas, Illinois, Indiana and select states.