SPINS and Living Naturally Announce Strategic Alliance

Living Naturally, a primary provider of technology and marketing solutions, announced a long-term strategic partnership with SPINS, a leading information and service provider, to collaborate on joint services to support the natural, organic and specialty products industry.

Combining the Living Naturally SupplierGenius data portal with the SPINS Product Information Resource Center (PIRC), the two companies are creating the largest cloud-based data management system in the industry. This will help retail customers find and utilize complete and accurate product information to make their buying decisions.

The new database provides access to robust product content to better understand underlying trends as well as an unprecedented level of search functionality by powering ordering, promotions and business analytics. Living Naturally will also incorporate SPINS taxonomy and analytics within its GeniusCentral suite of retail solutions, offering cutting-edge tools to help its natural channel retail customers stay competitive.

“As SPINS and Living Naturally combine our resources and collaborate – with the full support of Sprouts and the top distributors – we are standardizing the industry,” says Tony Olson, SPINS CEO. “Standardization, at this level, will change supply chain management and remove many of the obstacles they have experienced in the past.”

“We are pleased to be collaborating with SPINS for the good of the natural and organic industry,” says Dan Clarke, CEO of Living Naturally. “Our combined portal provides a dramatic and meaningful solution that addresses the current challenges and greatly improves product data quality for our retailers and their customers.”

The two companies have defined a long-term plan with an extensive list of initiatives they will be collaborating on and/or co-developing. Additional details on the specific partnership programs will be announced in coming months.

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