The United Family, Acosta Marketing and manufacturers announced a record-breaking total for this year’s Muscular Dystrophy Association’s (MDA) Aisles of Smiles promotion to help fight neuromuscular disease. More than $81,400 was raised for the cause.
“We are thrilled to announce another record-breaking year for our Aisles of Smiles promotion,” says Shelby Crews, community relations manager for The United Family. “This year’s donation to the Muscular Dystrophy Association exceeded last year’s generous donation by $10,000. It’s incredible to see our guests be so supportive of such a tremendous cause.”
From July 31 to Sept. 3, guests were able to purchase products labeled with special “Aisles of Smiles” tags. A portion of the proceeds were donated to MDA. Additionally, beginning Aug. 14 through the end of the promotion, guests had the opportunity to purchase scan tags during checkout for as little as $1, with all proceeds going to MDA.
Participating stores included all United Supermarkets, Market Street, Amigos and United Express stores in west Texas and Dallas/Fort Worth.