American Licorice Launches Fruit Vines Bites

LicoriceBuilding off decades of loyal followers of the Red Vines brand, American Licorice Company is helping candy lovers “live on the sweet side” with the launch of Fruit Vines Bites – soft, chewy bite size candy packed with fruit flavors designed to give everyone a new candy experience.

The bite size pieces are the perfect size for a quick treat to commemorate life’s sweet moments by yourself or with friends, and are available in popular Strawberry and Cherry fruit flavors, say company officials. Fruit Vine Bites will be available in early 2014.

“We wanted to develop a candy that appealed to the candy enthusiast and knew that soft, chewy fruity candies would be the answer,” says Stephanie Louie, brand manager “By bolstering our product offerings and adding Fruit Vines Bites to the Red Vines portfolio, we’re providing another way for our consumers to live life on the sweet side.”

Support for the Fruit Vines launch will include an integrated media campaign, featuring a :30 national cable commercial, mobile sampling tour, a national FSI, digital and mobile integration and multi-platform sponsorships to engage consumers with the brand.

Low fat and containing no preservatives, Fruit Vines Bites will be available in three sizes: a 2-ounce count, a 5-ounce hanging bag and a 10-ouncestand up bag.

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