The North America seafood company Bumble Bee Foods announced a joint commitment to seafood sustainability in partnership with World Wildlife Fund (WWF) at the Clinton Global Initiative (CGI) Annual Meeting in New York City on Wednesday.
The CGI Commitment builds upon the 2013 partnership between Bumble Bee and WWF in which Bumble Bee will contribute a minimum of $1 million over the next five years to WWF’s ocean conservation efforts through the sale of its Marine Stewardship Council (MSC) certified Wild Selections product line.
“Today’s shared commitment will enhance our efforts to educate consumers of the importance of seafood and ocean conservation,” said Chris Lischewski, Bumble Bee President and CEO. “Through communications, consumer education and retail partnerships, we aim to increase understanding of what is sustainably caught seafood, why it’s important and what measures can be taken to improve the health of the world’s oceans. Ultimately, through this partnership our goal is to expand and create additional sustainably certified fisheries and to impact seafood sustainability on a significant scale.”
During the CGI Annual Meeting Oceans Action Network session, Lischewski also highlighted the critical role oceans play in people’s lives around the globe and the need to ensure collective, sustainable management of ocean resources.
“Bumble Bee is committed to responsible, sustainable fishing practices and global resource management, and will continue to play an active role in developing and implementing conservation measures that will ensure this outcome. As our primary business is seafood, it’s imperative to us and to the three billion people who rely on seafood as an affordable source of lean protein that we all adhere to practices and policies that ensure long-term health and viability of our fisheries resources,” he said.
Lischewski pointed to successful partnerships between industry, scientists and NGOs such as the International Seafood Sustainability Foundation (ISSF) as effective in helping to advance conservation priorities across sectors.
Bumble Bee joined CGI in the spring of 2013 and has been a contributor to the Oceans and Fisheries Conservation and Management network within CGI’s Environmental Stewardship platform.