Duda Farm Fresh in the Running for Impact Award

Duda Farm Fresh Foods has been named as a finalist in the Produce Marketing Association (PMA) Impact Awards for packaging excellence. An annual award now in its seventh year, the Impact Award recognizes fresh ideas and innovation in produce and floral packaging. In total, 67 companies submitted entries for the 2013 PMA Impact Awards.

Inspired by Sony Pictures Animation’s Cloudy with a Chance of Meatballs 2, the #1 movie in America, now in theaters everywhere, Duda’s line of promotional packaging gives fresh produce a makeover with the movie’s cast of colorful and creative fresh produce characters. The promotion, which has been in stores since July, is also dedicated to building awareness for the fight against hunger in America. Duda collaborated with Feeding America – the nation’s leading domestic hunger-relief organization – for the campaign, which aligned with Hunger Action Month, with support also going to local food banks and associations. Hunger Action Month is a month-long effort to raise awareness of the 49 million people who struggle with hunger in the US.Duda_Sony Cloudy Image_Impact Award Entry 2013

“We saw an opportunity to give back to a cause we all believe in,” says Nichole Towell, director of marketing. “In addition to building awareness for Feeding America and giving fresh produce a new dimension, we’ve also donated thousands of pounds of produce to local food banks across America.”

“The family of ‘foodimals’ introduced in Cloudy with a Chance of Meatballs 2 is delivering a lot of fun and doing a lot of good,” says George Leon, executive vice president of consumer marketing at Sony Pictures Entertainment. “We’re very grateful to Duda Farm Fresh Foods and our other produce promotional partners for believing in our cause and helping us realize our potential to influence consumers and their healthy eating choices.”

Stop by the main lobby of the New Orleans Convention Center to view the 24 Impact Award finalist submissions. Award winners will be announced at PMA’s Fresh Summit conference during the brunch general session on Friday, October 18th.

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