Food Lion Makes Saving Easier

Food Lion is rolling out a series of digital improvements to make saving money on groceries easier for its customers. The grocery chain joined the Ibotta mobile app to offer customers cash rewards for completing tasks and purchasing featured products, as well as launching a new technology provided by Wishabi, a technology company that has reinvented the digital flyer, to provide customers with an enhanced online savings experience.

“We’re listening to our customers and they’re telling us that digital channels are an important part of their grocery shopping experience, so we’re focused on making that easy for them and helping them save more online,” says Keith Nicks, director of digital, customer loyalty and retail marketing for Food Lion. “The new, interactive flyer, coupled with the Ibotta app, which works with Food Lion’s MVP Card to provide customers with cash rewards, is a recipe for helping our customers experience the savings they’re looking for in the digital space.”

The new digital flyer enables customers to interact with the online flyer the same way they do with the print flyer, browsing by discount and category and circling their selections and savings with the click of a mouse. It also saves customers time through a new shopping list, which can be printed or emailed.

Through Food Lion’s presence on Ibotta, customers can download the Ibotta app, perform a simple task like reading a recipe and earn cash rewards when they shop for featured products at Food Lion stores. Customers can follow four simple steps found at to register their MVP Card. As customers purchase featured products, rewards automatically populate to their account on Ibotta and can be easily transferred to a PayPal account to be redeemed as cash.

In celebration of the app, Food Lion and Ibotta are automatically entering customers who register their MVP Cards on Ibotta between Oct. 9 and Nov. 9 in a sweepstakes for a chance to win a $5,000 Magical Family Getaway to Orlando, Fla. Food Lion shoppers who redeem Ibotta offers at Food Lion will receive an additional entry for each offer redeemed.

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