The company was showcasing its unique ethylene removal technology, which extends the shelf life and quality of produce by as many as three days in store. The technology is currently rolling out in major retailers in the United States as well as abroad.
As the best first-time exhibitor winner, It’sFresh! will receive recognition in PMA’s magazine, marketing materials and website, framed award and one all access pass to the 2014 Fresh Summit. The award was based on judged reviews of booth design and attraction, clarity of message, staff engagement and performance.
“We are honored to receive this recognition,” says Greg Pavett, President of It’sFresh! “The convention was a great success for us. We enjoyed the opportunity to engage face-to-face with various stakeholders in the supply chain about how It’sFresh! will reduce unnecessary waste and increase sales. We can’t wait for next year’s event in Anaheim.”
It’sFresh! was able to network and build quality relationships with retailers, growers, packers, shippers and other solutions providers for the industry.