Whether you’re a mummy (mom) with a party to plan or a wizard suiting up to hand out candy on the big night, Mars Chocolate North America makes Halloween easy for consumers with an assortment of new sweet treats.
“We’re taking the celebration and excitement of Halloween to an even higher level this year,” says Roy Benin, chief consumer officer, Mars Chocolate North America. “From decorating, snacking and baking to parties and trick-or-treating, Mars offers a range of innovative new candies and festive fall shapes.”
Here’s a sample of the new fall lineup from Mars Chocolate:
Consumers can tap into their inner pumpkin eater with the new SNICKERS Brand Peanut Butter Pumpkin Shaped Singles—all the goodness of SNICKERS Bar, plus rich, creamy peanut butter in a festive shape, company officials say. Also look for the original SNICKERS Brand Pumpkin, now available in 2-to-Go packs. These jack-o-lanterns will put happy faces on snackers, partygoers and trick-or-treaters alike, officials say.
Scream Halloween with M&M’S Brand Candy Corn White Chocolate Candies. According to Mars, they were so popular in large bags last year that now they’re also available in a convenient single serve size. The orange, yellow and white candies add colorful fun to decorating and baking.
Consumers can elevate their Halloween status to “Most Popular House on the Block” by handing out full-sized favorites, including TWIX, 3 MUSKETEERS, MILKY WAY, and SNICKERS brands, now available in boxes of 18 bars. Or charm trick-or-treaters by stocking up on single bags of M&M’S Brand Milk Chocolate, Peanut and Peanut Butter Candies, also now available in an 18-count box.
Peanut lovers will score big with the new large variety bag of SNICKERS Brand FUN SIZE candy. Halloween’s in the bag with this mix of SNICKERS Original, Almond and Peanut Butter Squared Bars.
Trick-or-treaters and party-goers will flip their lids when they grab M&M’S MINIS Tubes, officials add. These tiny treats are a convenient party favor, available 14 per bag.
In addition to these new items, consumers can look for a wide array of Mars Halloween favorites on store shelves. M&M’S Brand Candies in harvest colors add SPOOK-tacular fun to decorating and snacking throughout the entire season, while Variety Bags now offer more pieces in a range of prices. Look for classic brands trick-or-treaters love such as M&M’S, SNICKERS, TWIX, MILKY WAY and 3 MUSKETEERS Brands.