NatureSweet Cherriots received the 2013 Produce Marketing Association Impact Award, which recognizes trendsetters that create and deliver bold new concepts for produce packaging. NatureSweet’s breakthrough packaging for Cherriots was specifically designed for on-the-go and features three, pre-portioned servings of micro-tomatoes.
“We were among such an outstanding group of finalist that being recognized as the 2013 PMA Impact Award Winner is truly an honor,” says Michael Joergensen, NatureSweet director of marketing. “We accept this award as a testament to our dedication to providing high-quality packaging that is guaranteed to keep our tomatoes safe, fresh and great-tasting for our customers.”
Launched in select U.S. markets in March 2013, the packaging for NatureSweet Cherriots is visually appealing on shelf while the flat surface allows optimal use of space without damaging the product. Made of recyclable material, each package has a 10-digit code that allows NatureSweet to trace it back to the packing date, pack line, greenhouse, facility and materials used.
The PMA Impact Award recognizes excellence in packaging – each entry received a cumulative score based upon areas of excellence in marketing, sustainability, consumer convenience, food safety, and supply chain efficiency/functionality. Finalists exhibited their packaging innovations at the PMA Fresh Summit Convention & Expo in New Orleans.