The National Frozen & Refrigerated Foods Association (NFRA) and leading brands are once again actively addressing the childhood obesity problem through their annual Cool Food for Kids in-school education program kicking off in October. The Cool Food for Kids health/nutrition education curriculum is being distributed now to over 20,000 elementary schools across the nation. The program takes students on a “farm to fork” journey via print and video to meet the real people behind their favorite frozen and refrigerated foodswith activities emphasizing to busy families how frozen and refrigerated foods can be part of healthy meal solutions.
The curriculum presents “cool” in-class activities to help students learn more about healthy food choices and the importance of daily physical activity. New this year, a whiteboard-ready online learning game expands the program both in and out of the classroom and teaches kids to put together a nutritious meal that includes every food group on the MyPlate chart. Plus, for parents, there is a take-home letter about the benefits of family mealtime and a chance to win the Cool Food for Kids Sweepstakes on NFRA’s consumer website www.EasyHomeMeals.com with prizes including cash, digital tablets and fitness bands.
October Cool Food for Kids has added promotional power as NFRA continues its public relations efforts to change and enhance the conversations about frozen and refrigerated foods. NFRA’s Cool Food Panel of food experts and dietitians are blogging about the effort. NFRA spokesperson, celebrity chef Aida Mollenkamp, is sharing Cool Foods messaging and specially-created recipes on NFRA’s Easy Home Meals social properties. Cooking with Caitlin and Mr. Food’s Test Kitchen are sharing Cool Food for Kids videos and recipes with their online audiences.
NFRA has created a Cool Food for Kids digital toolkit for its members so they can join the initiative. The toolkit includes links to the print and online activities for them to share with their audiences and messaging to create social media posts.