Pink Ribbon Produce, a breast cancer prevention and fundraising program lead by advertising agency AugustineIdeas, honored retail and produce partners for their donations and commitment to the program at the 2013 PMA Fresh Summit.
Together, with the help of more than 500 Harris Teeter, Meijer and Price Chopper stores and their produce vendors, Pink Ribbon Produce has been able to raise over $400,000 for the fight against breast cancer since 2006.
During the Produce Marketing Association’s convention on Saturday, Oct. 19, over 25 produce suppliers were recognized at the SUNSET Produce booth: AugustineIdeas presented awards to Meijer, Harris Teeter and Price Chopper store produce partners.
Mark Stevenson with Meijer kicked off the award ceremony presenting Meijer’s Outstanding Charitable Giving Award to Dole and Pero Family Farms. Produce partners recognized for their participation included: Dole Salads, SUNSET Produce, Southern Specialties, Bolthouse Farms, Pero Family Farms, Paramount Citrus, NewStar, Highline Mushrooms, NatureSweet, Rainier Fruit Company and DNE World Fruit Sales.
Awards for Harris Teeter’s Pink Ribbon Produce Program’s Five Year Participant Award went to Sunlight International Sales and Earthbound Farm. Harris Teeter’s 2013 Top Donor Award went to Earthbound Farm. Recognized produce participants included: Country Fresh, Apio, Sunlight International, Naturally Fresh, Natures Way/Farmers Market, Dole Pineapple, Fresh Express, Wholly Guacamole and Gurda Gardens.
Price Chopper presented their Five Year Participant Award to Dole and Fowler Packing. The 2013 Top Donor Award went to SUNSET Produce and Dole. Produce participants recognized by Price Chopper included SUNSET Produce, Turbana, Fowler Packing, Bushwick Potato Commission, Santa Sweets and Dole Salads.
In addition to the award ceremony, first year Pink Ribbon Produce participant, Pero Family Farms, presented $33,500 to the National Breast Cancer Foundation (NBCF) as their contribution to the campaign.
New to this year’s campaign is an educational component, the Fresh Plate Challenge. With the use of social media, Pink Ribbon Produce encourages consumers to “Take the Fresh Plate Challenge” and fill half of their plate with fresh fruits and vegetables.
“Pink Ribbon Produce is in its eighth year and we are so proud to have the opportunity to continue our support for the National Breast Cancer Foundation,” said Debbie Augustine, chief executive officer of AugustineIdeas. “Encouraging healthy eating with the Fresh Plate Challenge is an easy way to give back while bettering yourself at the same time.”
The Fresh Plate Challenge campaign utilizes the Pink Ribbon Produce website and social media channels to encourage and educate consumers to live healthy while promoting awareness and support for breast cancer. The campaign features an Instagram photo contest and other interactive activities using hashtags #PinkOctober, #BreastCancerAwareness, #FreshPlate and #PinkRibbon. Contest winners will receive a retailer gift card and a donation to NBCF in their name.