San Francisco-based SooFoo, LLC announced that it has attained Non-GMO Verified status for its packaged grain, rice, and lentil blends. The designation is granted by the Non-GMO Project, a not-for-profit organization committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices.
Non-GMO Verified status indicates that SooFoo adheres to consensus-based best practices for avoidance of genetically modified organisms (GMOs), which are organisms whose natural genetic material has been altered through engineering techniques. SooFoo will proudly display the Non-GMO Verified badge on its packaging so that consumers can easily identify the product as safe for their families.
As consumers continue to seek healthier food options, the concept of genetic modification of ingredients has come into the spotlight. It is estimated that over 80% of the food consumed in the United States contains GMOs, company officals say. Recent studies suggest that the consumption of GMOs can potentially cause serious health issues.
The topic of GMOs is of such concern that Senator Barbara Boxer and Congressman Peter DeFazio together have sponsored The Genetically Engineered Food Right-to-Know Act, which would require the labeling of all genetically engineered food in the United States. Natural grocer Whole Foods has also mandated that all products in their U.S. and Canadian stores must be labeled to indicate whether they contain GMOs by 2018.
SooFoo is amongst a new generation of healthy food suppliers that have proactively shown dedication to product safety and ingredient transparency for consumers, officials add. A member of the ‘farm-to-fork’ movement since 2010, SooFoo produces products that are USDA-certified organic, kosher and vegan. SooFoo products are also grown and packaged exclusively in the U.S.
“SooFoo has been GMO-free ever since first introducing our organic blends, but being verified through the Non-GMO Project helps provide both our customers and consumers that extra level of confidence in their purchasing decision,” says Kyle Mundy, president of SooFoo.
SooFoo products are found in over 700 retail locations, including Whole Foods, Sprouts, Fred Meyer and EarthFare. SooFoo is available in four varieties – Original (unseasoned), Hint of Curry, Garlic and Herb, and Moroccan Medley. Comprised of five types of grains, three types of lentils, and brown rice, each serving contains 6 grams of protein and 3 grams of fiber. SooFoo is also naturally low-fat and cholesterol-free. The blends cook easily in a single pot or rice cooker. For more information, please visit www.soofoo.com.