Bethenny Frankel, the Original Skinnygirl, announced her new partnership with AriZona Beverages on a recent episode of “bethenny”. From the woman who brought consumers low calorie cocktails comes her first line of non-alcoholic beverages. Skinnygirl Sparklers are a line of sparkling waters mixed with real fruit juice, available in four refreshing, bubbly flavors: Tangerine Mango, Strawberry Lemonade, Pink Grapefruit and Pineapple Coconut. The new line will launch in New York, Florida and Chicago at the end of November with a national rollout to follow.
CAA Global Brands, representative of Skinnygirl, brought these two brands together to create this partnership. Skinnygirl Sparklers will combine AriZona’s tradition of quality with Skinnygirl’s knack for creating convenient, low calorie beverages without compromising flavor. These fun and fizzy delights are made with real fruit juice, six essential vitamins, super fruit extracts and Green Tea Polyphenols. Skinnygirl Sparklers contain no artificial flavors or colors and are only 5 calories per serving.
Creating a great tasting, low calorie, non-alcoholic beverage was important to Frankel, “I wanted to give my fans a delicious alternative to plain sparkling water and sodas. My new Skinnygirl Sparklers are light, refreshing, fun and flirty and I am excited to partner up with AriZona Beverages to bring my vision to life,” she says
Wesley Vultaggio, co-owner/creative director of Arizona Beverages, adds, “This partnership was a natural fit! We love creating new products for our fans that are looking for innovative, low calorie options. Bethenny has developed a fantastic brand with Skinnygirl, she has a loyal fan base and is a remarkable businesswoman. We look forward to working with her to bring more great tasting flavors of Skinnygirl Sparklers to market.”