Idahoan On Your Table was captured just prior to potato harvest time and transports the viewer to real Idaho potato fields as if they were flying over the crops. The campaign makes it clear that with its connection to growers, Idahoan is as close to a homemade potato side dish that exists.
To visually make the connection, acres of lush potato fields appear to materialize from a tablecloth being cast onto a family’s dinner table, not company officials; when the table cover is transformed into a lush Idaho potato field, it is depicting the company’s core message that those fields are at the root of Idahoan real potato products – and are certain to be family favorites year-round.
“The campaign rollout was timed to remind busy families during the holiday season that our products are easy to prepare, have exceptional taste and are of the highest quality,” says Drew Facer, CEO of Idahoan Foods. “Our mashed potatoes and casseroles are authentic and taste homemade. That means less stress in the kitchen around the busy holiday season.”
The commercial is appearing on national networks, including ABC Family, The Food Network, Cooking Channel, A&E, Lifetime and TLC. The digital campaign includes display banners, mobile, social media, pre-roll and takeovers across various food, lifestyle and entertainment websites. The commercial can also be seen on Idahoan.com.