In keeping with the holiday tradition of giving, LoBue Citrus is offering $1,000 to three winners to spread the joy this holiday season. In addition, the LoBue family and board of directors will match each $1,000 prize with a donation to a deserving non-profit.
All consumers who enter the Celebrate Citrus Sweepstakes on the LoBue Citrus Facebook page, www.facebook.com/LoBueCitrus or the website www.lobuecitrus.com will be offered a free electronic cookbook, filled with ten delicious recipes featuring navels to increase citrus awareness and usage.
“The start of the navel season is always an exciting time for us,” commented Phillip LoBue, CEO of LoBue Citrus. “The tradition of giving citrus goes back a long way, and we thought that giving to others during this time was a great reflection of the values our family company stands on.”
The LoBue Celebrate Citrus Sweepstakes is supported by on-pack messaging on navel header bags, point of sale materials and social media content which is available to all retailers.
“Our goal at LoBue Citrus is to support our customers with materials that will help them grow their category and this sweepstakes and the e-cookbook are great examples of tools that will generate excitement at the consumer level,” stated Norm Gatineau, Vice President of Domestic Sales and Marketing at LoBue Citrus.