McCormick & Company has kicked off a yearlong 125th anniversary celebration with the goal of connecting people around the world as they share 1.25 million stories about the special role food and flavor plays in our lives, company officials say.
“Flavor has the power to bring us together across continents and cultures,” says Alan D. Wilson, chairman, president and CEO of McCormick. “Most people know McCormick as an essential part of their spice rack, but McCormick’s flavor innovation and leadership go well beyond our heritage in spices. In fact, millions of people around the world enjoy food flavored by McCormick every day.”
In 2014, McCormick is celebrating 125 years of flavor by asking consumers from all corners of the globe to share their flavor stories and help donate to feed those in need. For every story shared on any McCormick’s brand websites or McCormick social channels, McCormick will donate $1, up to $1.25 million, to United Way to help feed those in need, officials say.
In this yearlong program, McCormick will follow and share stories from culinary influencers and families beginning with 125 flavor ambassadors and cascading across regions where McCormick operates. The goal of the campaign is to inspire a passionate conversation about flavor, officials say. McCormick will engage and educate people about exciting food trends and how flavors and cuisines travel across cultures. Consumers can follow along at FlavorofTogether.com to view videos, recipes and stories from consumers, chefs, bloggers and more.
“For me, life’s most memorable moments happen around a shared meal with family and friends. It’s what brings us together,” adds Wilson. “With the Flavor of Together program, McCormick is celebrating these moments and uniting families around the world to share a common passion for flavor.”
At the anniversary celebration event in New York City, McCormick also released a special anniversary edition of its annual Flavor Forecast report, a global summary of insights into what the world will be eating next. The McCormick Flavor Forecast 2014: 125th Anniversary Edition reveals five flavor insights that they believe will drive the future of flavor in the next few years. These insights include: Chilies Obsession, Modern Masala, Clever Compact Cooking, Mexican World Tour and Charmed by Brazil. McCormick will bring the Flavor Forecast insights to life through monthly online video content and a steady stream of world-view stories found at FlavorofTogether.com. For more information on this year’s Flavor Forecast, including detailed descriptions of each insight, recipes to try at home, imagery and more, please visit FlavorForecast.com.