Petersons Fresh Market

In a market dominated by big chain stores, membership clubs and mass-merchandiser supercenters it is a rarity for an independent to be the hometown favorite. However, that is exactly what Petersons Fresh Market has done in Riverton, Utah, by purveying fresh-ground beef, top-notch produce, a mouth-watering scratch bakery, competitively-priced groceries and a compounding pharmacy, all topped off by outstanding friendly service.

Read about Petersons Fresh Market here.

Here are some photos from Richard Turcsik’s visit.

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Petersons Fresh Market

On June 10, Petersons moved directly across West 12600 South, Riverton’s main drag, to this former Fresh Market location.

Petersons Fresh Market

For now, the Petersons management retains ownership of the old store directly across the street. It is being leased out on a short-term basis to non-competing businesses, like the Halloween City that set up shop in late September.

Petersons Fresh Market

Petersons is known for its customer service, perishables and hot deals on bulk products, like 5-gallon pails of oatmeal for only $21.99, says Monte Peterson. He co-owns the store with his sister Jan Horrocks and Associated Food Stores, Salt Lake City.

Petersons Fresh Market

Shoppers entering the store can pass a produce case filled with the week’s “Smokin’ Hot!” produce items.

Petersons Fresh Market

Other “Smokin’ Hot!” features, such as club packs of Kellogg’s Rice Krispies Treats, are merchandised off of pallets at the front of the store.

Petersons Fresh Market

To remain competitive in a market dominated by Kroger’s Smith’s division, Harmons, Costco, Sam’s Club and Walmart Supercenters Petersons creates promotions – such as the chance to win free milk for a year – that draw shoppers into the store.

Petersons Fresh Market

Many make a sharp left into the deli area where the seating is reminiscent of an old-time diner.

Petersons Fresh Market

The walls in this area are lined with pictures of Petersons’ previous stores, reminding shoppers of the company’s deep roots in the area.

Petersons Fresh Market

The Delicatessen is a popular area of the store.

Petersons Fresh Market

Petersons competes against Riverton’s numerous fast-casual restaurants with Meal Deals, such as the Fresh Dip Meal Deal featuring 1-pound of roast beef, ½ pound of provolone cheese, an au jus pack and half-dozen of hoagie rolls for only $10.99.

Petersons Fresh Market

Store-made hoagies are also popular.

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The two-footer will just about fit in the cart!

Petersons Fresh Market

During peak hours a sushi chef prepared made-to-order sushi rolls from a card table set up on the sales floor.

Petersons Fresh Market

Fried and roasted chicken is also popular and quickly sells out as soon as it is made.

Petersons Fresh Market

Many of the salads, including the popular Krab Salad, are made in-house.

Petersons Fresh Market

Petersons, like many Associated members, has switched its premiere luncheon meat brand to Columbus. Monte Peterson says it has the same quality as Boar’s Head, but at a lower price point.

Petersons Fresh Market

BirchBerry lunchmeat is stocked as Petersons mainstream brand.

Petersons Fresh Market

The move across the street allows Petersons to offer a much larger cheese selection. Management set up a suggestion box for customers to suggest cheeses that they would like the store to carry.

Petersons Fresh Market

The Delicatessen leads into Fresh Produce. This area has been greatly expanded, both square-footage wise and selection-wise, from what was offered by Fresh Market or Petersons when they were across the street.

Petersons Fresh Market

A replica Ford pickup truck greets shoppers at the beginning of the department. Its bed is loaded with the latest specials, such as a 10-pound sack of Russet potatoes for only $1.99.

Petersons Fresh Market

Extra floor space allows Petersons to make massive produce displays.

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Organic selections have been greatly expanded.

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Salsa and guacamole are prepared in-house and are best-sellers.

Petersons Fresh Market

Vegetable and fruit trays are also prepared in-house. Management says they are fresher than commercially available platters.

Petersons Fresh Market

Boiled peanuts are a new item that was added to produce that has proven to be a strong seller.

Petersons Fresh Market

Large packs are stocked for large families and to compete with the club stores.

Petersons Fresh Market

The Scratch Bakery department is along the back wall.

Petersons Fresh Market

Donuts are made fresh daily and are a best-seller.

Petersons Fresh Market

There are many novel items, like a decadently decorated cake slice.

Petersons Fresh Market

Elaborately decorated cakes are strong sellers.

Petersons Fresh Market

You won’t find a Pumpkin Chocolate Chip Loaf with Cream Cheese frosting over at Smith’s.

Petersons Fresh Market

The Petersons’ Bigfoot is legendary in these parts. It is a giant foot-shaped éclair with whipped cream filling, chocolate ganache coating and jellybean toe nails.

Petersons Fresh Market

Immediately to the left of the Bakery department is Petersons’ Bulk Food section. Unlike most retailers, “bulk” at Petersons does not mean self-serve bins and dispensers, but rather five-gallon pails and gallon canisters of non-perishable grocery items.

Petersons Fresh Market

There are items like freeze-dried blueberries and honey powder...

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...along with 45-pound pails of wheat...

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...and a complete emergency kit that will sustain a family for three days.

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In Riverton, Petersons is known for its meats.

Petersons Fresh Market

Store-ground beef especially has a strong following.

Petersons Fresh Market

In addition to the service case, ground beef is also sold in the self-service case, where the “bulk” packs are especially popular.

Petersons Fresh Market

Sausages are prepared in-store. Tequila Lime Bratwurst is both popular and unusual.

Petersons Fresh Market

In addition to store-made, there are also popular regional and national brands.

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Fresh bacon is popular, in both cured...

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...and unprocessed.

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There are also store-made entrees, like Chicken Cordon Bleu...

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...and Stuffed Mushrooms and Anaheim peppers.

Petersons Fresh Market

Bulk chicken is popular with Riverton’s big families.

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Shoppers who don’t want to cook can simply pick up a canned chicken.

Petersons Fresh Market

When the store was remodeled from Fresh Market a “Big Deals” aisle was added next to produce featuring the week’s specials.

Petersons Fresh Market

Petersons Floral department is located at the front of the store.

Petersons Fresh Market

In addition to flowers it also features beautiful live plants, including this rare two-color azalea.

Petersons Fresh Market

Petersons has worked out a deal with a local photo studio to offer family portraits at a discount with the purchase of a bouquet.

Petersons Fresh Market

Aisles leading to the Pharmacy run perpendicular to the rest of the shopping pattern to help designate the pharmacy as a store-within-a-store.

Petersons Fresh Market

As a compounding pharmacy, Petersons pharmacists can make prescriptions to order.

Petersons Fresh Market

The nonfoods section features stuffed animals and statues.

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Willow Tree religious statues are strong sellers in this Mormon community.

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Every customer at Petersons Fresh Market is treated like a Rockstar!

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