Potandon Produce has announced the promotion of two veteran employees, Ralph Schwartz and Barbara Keckler.
Ralph Schwartz, a 12 year employee of Potandon Produce and most recently director of category management and value added marketing has been promoted to vice president of sales, marketing and innovation. His background in retail, wholesale, marketing, procurement, and sales bring a very effective skill-set to this newly created position.
Barbara Keckler, a 15 year employee has been promoted to marketing manager, responsible for managing the day to day operations of the marketing department at Potandon. Barbara will oversee all trade promotional and advertising activity including new program development, electronic marketing, media relations and branded marketing programs.
“These promotions reflect our company’s commitment to excellence and the increasing importance that we feel lies in working with our retailers to provide innovative products and promotions,” said Dick Thomas, senior vice president of sales. “These employees have displayed an ongoing dedication to the produce industry and we are proud to have them on our team.”