I have a confession to make: I have no idea what a Cronut is.
Yesterday I saw a post titled, “12 Foods The Internet Made Famous in 2013” and before even clicking on the link I knew that one of the dozen items was going to be a Cronut. But why? What the heck is a Cronut?
From what I can discern from the photographs I’ve seen it seems to be just a heavily glazed donut – no big deal. But, a quick Google search told me that a Cronut is actually a croissant-donut hybrid: glazed outside, flakey inside.
Okay, I get it.
A Cronut does sound pretty delicious, but not so delicious that I’ll be waiting in the Cronut que any time soon (even with the pre-order and “Winter Pass” systems the folks at Dominique Ansel Bakery baked up).
On the whole there are certain foodie craze items that I just don’t get. For instance, a few months ago I was at the gym and my instructor started talking about the wonders of almond butter. As half the class chimed in, my F.O.M.O. (fear of missing out) kicked into high gear. I immediately planned to pick up a jar of this other butter the next time I went to Trader Joe’s. When I actually got to the store I was greeted by an empty shelf and a sign that said there was a 2-jar per customer limit. They were rationing the stuff!
Another product that’s on it’s way to the hot list is Sriracha. While I’m fairly certain that it was a gag, there was still the guy who tried to sell a packet of the sauce for a cool $10K. As much as I enjoy a little Sriracha on my eggs or in a Bloody Mary, I didn’t stock up like it was the zombie apocalypse when rumors of a shortage started circulating, but there are certainly people who will.
What trendy food items do you have trouble finding on the shelves?