FMI Foundation Raises $800,000 and Bolsters Family Meals Campaign Commitment
By Grocery Headquarters Staff
The Food Marketing Institute (FMI) Foundation recently hosted its third annual gala event, which celebrated the accomplishments and investments of the food retail industry in addressing social concerns. The FMI Foundation raised $800,000 and will continue to concentrate its efforts on food safety and health and nutrition initiatives, research and programs, institute officials say. Leveraging the Foundation’s contributions, FMI continues to tackle challenging food safety concerns, such as Listeria monocytogenes; fund scholarships for future food safety auditors; and forge partnerships to address complex nutrition and wellness issues. The Foundation’s highlights are described in greater detail in its 2013 Annual Report. The Foundation will further chart its course into 2014 across all its focus areas, with a renewed emphasis on its Family Meals campaign, which is symbolically recognized each year with the Gold Plate Awards. FMI Foundation executive director and FMI vice president of health and wellness, Cathy Polley told the crowd, “We are a powerful, collective group. Together, as an industry, we can send a message to consumers — we can elevate the role of the grocer as a partner in making family meals happen.” Polley announced that Family Meals’ redesigned website will offer a customizable campaign toolbox so that companies can promote their own Family Meals inspiration to shoppers. In order to literally seal their commitment and support the initiative, gala attendees signed plates and posted their photos to the Family Meals’ Instagram account. FMI president and CEO Leslie G. Sarasin signed the first plate.