InterBev and FMI to Co-Locate Premier Events
By Grocery Headquarters Staff
NürnbergMesse North America (NMNA) and the Food Marketing Institute (FMI) announced the co-location of InterBev Beverage 2014 with FMI Connect: The Global Food Retail Experience. The joint event will be held June 10-13, 2014, in Chicago. InterBev is owned and operated by NMNA, a U.S. subsidiary of Germany-based NürnbergMesse GmbH. “InterBev is the premier beverage trade show in North America, and given the strength of the beverage category in recent years, their presence will provide food retailers with multiple opportunities to explore new product innovations,” says Leslie G. Sarasin, president and CEO of FMI. “Interacting with InterBev’s impressive roster of exhibitors will spark new levels of creativity that can help to transform the beverage channel.” FMI Connect is the new FMI show, redesigned to connect the industry and inspire the future of food retail. As the industry’s pinnacle event, FMI Connect is where 15,000 retailers and wholesalers, along with 900 exhibitors from every channel of food retail, meet to uncover solutions for the entire store and every aspect of the business. “InterBev is proud to co-locate with FMI in 2014 to bring together the beverage industry and its valued retail customers,” says Dirk Ebener, CEO and managing director NMNA. “This co-location will best serve exhibitors and attendees by combining two great shows under one roof.” The American Beverage Association (ABA), the trade association representing the non-alcoholic beverage industry, continues to support InterBev through promotion to its membership. “InterBev is an important industry event and with this co-location, it will further its reach to allow our industry to better showcase its great innovation,” says Susan K. Neely, ABA president and CEO.