Sunkist Growers Teams Up with "The Biggest Loser”
By Grocery Headquarters Staff
Sunkist is kicking off 2014 with a promotion to help consumers “peel away the pounds!” Teaming up with NBC’s hit series, “The Biggest Loser,” Sunkist is launching a national sweepstakes offering consumers a chance to win one of two trips to The Biggest Loser Resort, an award-winning immersive weight loss program with locations in Chicago; Ivins, Utah; Malibu, Calif.; and Niagara, N.Y. “The beginning of a new year is the perfect time to commit to healthier choices,” says Julie DeWolf director of retail marketing for Sunkist. “Sunkist is excited to be joining forces with ‘The Biggest Loser’ this year to offer consumers motivation to live a healthier lifestyle and help curb the obesity epidemic in our country.” The sweepstakes, which runs from January 10 through May 21, 2014, will be promoted with specially marked Sunkist lemon and grapefruit packaging featuring “The Biggest Loser” logo and information about the health and wellness benefits of citrus. Consumers can enter the sweepstakes online at www.PeelAwayThePounds.com, access information on healthy living and find a forum to connect with other like-minded individuals for support, motivation and ideas for living a healthier lifestyle. The promotion is focused on Sunkist lemons and grapefruit, varieties known for their versatility and weight loss benefits. The agreement between Sunkist and “The Biggest Loser” was licensed by NBCUniversal Television Consumer Products and Shine America. “The Biggest Loser” airs Tuesdays on NBC (8 pm ET). The show is a production of Shine America and 25/7 Productions.