A librarian with NASA’s Langley Research Center, Cecilia Grzeskowiak, is $25,000 richer. She was selected as the grand prize winner in the Family Road Trip promotion, sponsored by Carl Buddig & Co., the maker of Buddig lunchmeats and Old Wisconsin sausage and meat snack products.
Grzeskowiak, from Hampton, Va., was one of more than 57,000 people who entered, and was pleasantly surprised to learn she was the grand prize Winner after entering three other Buddig promotional sweepstakes previously. In this case, the fourth time proved to be the charm.
“I’ve already spent most of the prize money to help pay off my car loan as I’ll be retiring soon,” says Grzeskowiak. Being able to enjoy her retirement years with her car loan free and clear will help, she added. In addition to a few fun splurges, she plans to make a cash donation to the Peninsula Foodbank.
A total of $45,000 in prize winnings were awarded during the Family Road Trip promotion this summer, which concluded in late September. Marketing for the promotion included an integrated advertising campaign, social marketing and on-pack messaging on Buddig Original, Deli Cuts and Old Wisconsin Snack Bites and Snack Sticks.
In addition to the Grand Prize of $25,000, Jim Faber of Libertyville, Ill., received the first prize of $10,000. There was a variety of other prizes, including $10,000 in weekly instant-win prizes, coupons and more. The sweepstakes capitalized on the popularity of the online gaming trend, inviting players to collect badges representing U.S. landmarks and tank fill-ups. Players who collected all 10 unique badges to complete a set were entered into the Grand Prize drawing. The Grand Prize and First Prize winners were selected through a random drawing.
“We’re excited to attain this level of engagement with our consumers and we’ll continue to celebrate their brand loyalty with our next big promotion currently underway, the Dream Big Giveaway,” says Tom Buddig, executive vice president marketing for Carl Buddig & Co.