Cascadian Farm has introduced a new line of bars made with organic pea protein, a protein source derived solely from plants. The new chewy bars are available nationwide in two flavors—Peanut Butter Chocolate Chip and Honey Roasted Nut—and provide consumers an alternative to protein bars made with dairy and soy proteins. Unlike other protein bars that can be dry and chalky, Cascadian Farm’s bars with pea protein offer a chewy, indulgent texture while delivering 9 grams of protein per serving, company officials say. The bars are ideal for a quick snack or as part of a meal, they add.
“We know consumers are searching for innovative products made with protein from legumes, vegetables and nuts, and so we are thrilled to introduce a new line of bars made with organic pea protein,” says Scott Lee, marketing director for Cascadian Farm. “What’s especially exciting about these bars is that we’ve found a way to deliver this protein source while also fulfilling our promise to provide our customers with delicious organic foods the whole family will enjoy.”
Consumers Seeking Alternative Sources of Protein
According to the 2012 study by The Hartman Group titled “Increased Interest in Protein*,” consumers are increasingly seeking protein from legumes, vegetables and nuts. Pea protein has emerged as a leading alternative protein source. While whey protein comes from dairy manufacturing, pea protein used in the Cascadian Farm protein bars is 100% derived from organic peas. This also makes the new Cascadian Farm bars a protein alternative for people who choose a vegetarian diet.
A Sustainable Choice for Protein
Active consumers looking to supplement their lifestyle with wholesome foods can make a sustainable choice purchasing Cascadian Farm pea protein bars because the bars are made with organic pea protein and farmed following organic farming methods, company officials say. Organic farming methods help protect the environment by: 1) not polluting groundwater, rivers, lakes, and oceans with synthetic pesticides and chemical fertilizers; 2) reducing soil erosion; 3) improving soil quality; 4) increasing the diversity of wildlife on and near farms; and 5) not exposing farm workers to synthetic pesticides.
The new Cascadian Farm pea protein bars come in two popular flavors—Peanut Butter Chocolate Chip and Honey Roasted Nut—and are made for organic and natural consumers who aren’t willing to sacrifice on taste. The new flavors include:
- Peanut Butter Chocolate Chip (MSRP – $4.49/box of five bars) – Made with organic peanut butter and Rainforest Alliance Certified Cocoa, these bars pack a sweet and salty punch.
- Honey Roasted Nut (MSRP – $4.49/box of five bars) – Packed with organic peanuts, organic peanut butter, and organic honey, the new honey roasted nut bars deliver chewy goodness and a nutty crunch.
Cascadian Farm pea protein bars hit shelves in late 2013 and are available now at mainstream supermarkets and select natural food stores nationwide. The new bars can be found in stores next to other Cascadian Farm crunchy and chewy bars. To learn more about Cascadian Farm and its full line of products, visit www.cascadianfarm.com.
*Source: Increased Interest in Protein (The Hartman Group)–Nov. 15, 2012