Produce for Better Health Foundation (PBH) kicked off 2014 with a major billboard display in the heart of Time Square. Made possible in part by the generous support of Duda Farm Fresh Foods and Paramount Citrus and just in time for the epic New Year’s Eve celebration, PBH’s Fruits & Veggies—More Matters digital ad debuted in Midtown Manhattan.
The huge 26′x20′ digital CBS Super Screen billboard is located at 42nd Street between 7th and 8th Avenues. Using motion graphics, the 10-second video speaks clearly to the importance of increasing the consumption of fruits and vegetables and the resulting health benefits; namely fighting obesity, preventing diabetes and high blood pressure for a healthier America. The video ends with a call to action by asking viewers to “Join America’s More Matter Pledge” to encourage greater consumption of fruits and vegetables.
“This was a rare but huge marketing opportunity for PBH; it was a chance to communicate our important message of consumption on one of the world’s biggest and brightest stage – at a fraction of the cost,” says Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. “Whether tourists, employees, residents, or vehicles and taxis passing through, the exposure is unrivaled and strategic to our efforts to reach consumers, raise awareness, and increase visibility of the Fruits & Veggies—More Matters message and brand.”
The billboard sequence runs every hour from 6am until Midnight, through the end of March.