U.S. shoppers are now seeing “not made with genetically modified ingredients” on boxes of original Cheerios. Original Cheerios has always been made with whole grain oats, and there are no GMO (genetically modified organism) oats, according to Tom Forsythe, vice president of global communications for General Mills, maker of Cheerios.
“We do use a small amount of corn starch in cooking, and just one gram of sugar per serving for taste and now that corn starch comes only from non-GM corn, and our sugar is only non-GM pure cane sugar. What changed is how we source and handle certain ingredients in our plants,” says Forsythe. He noted that the change was made because “we think consumers may embrace it.”
“General Mills offers non-GM choices in most of our major categories in the U.S., and now we can say the same about the ingredients in original Cheerios,” adds Forsythe. Other varieties of Cheerios may contain GMOs, though Forsythe stresses the safety of GM ingredients.
According to General Mills, it supports a national GMO labeling solution. “There’s a government-approved national standard for labeling non-GM products in Europe and in Canada, and General Mills believes a national standard for labeling non-GM products would benefit American consumers as well,” the company says. “We’ve long opposed state-by-state labeling laws, as we’ve explained publicly.”