Green Giant Blends Veggie Puree with Celebrity Jessica Seinfeld
By Grocery Headquarters Staff
Green Giant is teaming up with New York Times best-selling author Jessica Seinfeld to launch its latest solution to increase vegetable consumption: Veggie Blend-Ins. The Veggie Blend-Ins are 100% vegetable purées – no additives or preservatives – making it easy and delicious to blend veggies into almost any meal, plus power-packed smoothies and baked goods such as cupcakes and brownies. In Seinfeld's book Deceptively Delicious, she writes about making her family's favorite meals better for them by adding homemade vegetable purées. "As much as I love to purée my own vegetables, let's face it, we are all short on time. Between shopping, cleaning, peeling, steaming and then puréeing, I needed a short cut. That's why I am so thrilled that Green Giant has done the work for us," says Seinfeld. "Veggie Blend-Ins are my new quick fix, go-to when I'm in a time crunch… they're so easy to blend into almost anything and add an extra dose of goodness where it didn't exist before." According to the U.S. Department of Agriculture, veggies should make up about 30% of every meal. It's no secret, however, that the majority of Americans don't dish up the recommended amount. The 2013 Centers for Disease Control State Indicator Report on Fruits and Vegetables showed adults in the U.S. are serving themselves vegetables only 1.6 times per day. "Studies show there is significant room for improvement in vegetable consumption, and Green Giant Veggie Blend-Ins deliver a solution that is so easy," said Polly Madsen, marketing manager for Green Giant Veggie Blend-Ins. "Just add them to your go-to favorite foods, and feel better about making your foods better. It's truly a habit worth starting. We're so excited to partner with Jessica on this because she's so passionate about the product and showing people how easy and great it is to use." Veggie Blend-Ins are available in a box of nine 4-ounce pouches with either 100% one flavor or a variety box of all three.