derma e, creator of antioxidant skincare products, announced that June 2014 marks the company’s 30th anniversary. Staying true to its commitment to offer “skin-friendly, earth-friendly, highly effective skincare at affordable prices,” derma e has seen sustained growth by way of products that promote healthier looking skin, company officials say.
As a company, derma e remains family owned and operated. “In 1984, we introduced the first topical Vitamin E crème to health food stores and vitamin shops in Southern California. At that time, the health food industry was less than 1% of the total food industry, and there were only three Whole Foods Markets in existence,” says David Stearn, co-founder and president of derma e. “I am proud to say that with a combination of dedication, persistence, good instincts and a handful of other health-minded individuals, derma e helped grow and shape the natural industry into what it is today.” Stearn believes that the heart of his company is what has helped it rise above trends to withstand the test of time, he adds. “People know that we really care about the goodness of our products. We take care of the earth like it’s our own backyard. We help our neighbors. We’re the same company we always were, we’re just a bit larger now.”
Over its 30-year span, derma e has witnessed the explosive growth of the natural market as concerns over environmental sustainability and human wellness have risen. Consumer demand for safer, healthier products has fueled innovation for cleaner formulas, greener packaging, carbon-minimizing production and GMO-free ingredient sourcing across the category. This period also gave rise to the discovery of super antioxidants and vitamins.
“Two key turning points for derma e included the discovery of Pycnogenol, a potent antioxidant found in the bark of France’s maritime pine tree, and clinical research proving the benefits of topically applied Retinyl Palmitate, a gentle form of Vitamin A,” says Dr. Linda Miles D.O.M., co-founder and chief formulator of derma e. “These two ingredients enabled us to deliver serious anti-aging performance along with high-end aesthetics. It’s rewarding to know that derma e is trusted by more and more people for bridging the gap between healthy natural ingredients and real, effective results.”
“We’re excited to see natural personal care becoming the preference for consumers of all ages, particularly young teens and twenty somethings,” adds Jennifer Norman, marketing vice president of derma e. “We’re developing such close connections with our fans. They are extremely knowledgeable, and we learn so much from them. They are truly our partners in creating better products for healthier skin, a healthier environment and a healthier world.”