According to the survey results, 85.9 percent of respondents say they spend more than half of their fresh-food dollars in supermarkets. This is up from 84.3 percent in the prior two years. Consumers also say they would rely more on nutritionists and dietitians on a regular basis – and some would pay for services tied to their individual wellness goals, weight loss, and best foods for specific health conditions.
Among other issues important to shoppers include: the retailers convenient location and access, navigable layouts and checkout processes that save time; courteous, custom services for people with special needs; the use of technology to tailor marketing messages and promotional offers; and, caring about the customer, among other issues.
“The survey shows that independent and local stores that perform well on these points can enhance a shoppers’ ability to integrate food into their lifestyles on their terms,” says Peter J. Larkin, President and CEO, NGA. “The more personalized the shopping experience at friendly, nimble regional supermarkets, the greater their edge over retailers less connected to communities and less empowered to please people as personal situations arise.”
Shoppers are also closely watching their wallets and the value with 79.6 percent saying accurate shelf tags are “very important. In addition, personal safety outside the store is up more than 3 points to 64.5 percent saying it’s “very important.”