The National Grocers Association (NGA) announced its Creative Choice Awards “Best of Show” winners in the Marketing and Merchandising categories at a special reception, held during the 2014 NGA Show. The “Best of Show” title is the highest award of the Creative Choice Awards contest.
The Best of Show in Marketing was awarded to K-VA-T Food Stores, Inc. The marketing campaign, titled “Salute,” is a 60 second video/television commercial created to honor and show respect for our armed forces. Originally aired on the Fourth of July, it has also been shown for other patriotic occasions such as Labor Day and Veteran’s Day.
The Best of Show in Merchandising was awarded to B. Green & Company, Inc. of Baltimore, MD, submitted by SUPERVALU, Inc. The marketing campaign, titled “Food Depot and Eat Right, Live Well,” sought to encourage low-income shoppers to buy more healthy items in-store. As a part of a grand re-opening, Food Depot highlighted Eat Right, Live Well ideas and their commitment to offering healthy choices for consumers and introduced Food Depot’s newly-hired registered dietician and nutritionist.
Over 350 entries were judged based on the criteria of creativity, clarity and effectiveness by a panel of industry experts. Creative Choice Awards winners for each category were selected as “Best of Show” nominees. “Best of Show” winners were determined by both the judges, and for the first-time ever, through online voting, which incorporated over 1,600 votes.
In addition to this year’s “Best of Show” awards, sponsors, Kellogg’s and Unilever, as well as the reception sponsor, Anheuser Busch, each chose entries to specially recognize while at the awards receptions. The following entries were chosen:
Anheuser Busch selected “Ptacek’s Fundraising with World Record Beer Brat,” created by Ptacek’s IGA and submitted by Affiliated Foods Midwest.
Kellogg’s selected “Kellogg’s Promotion – Back to School,” created by Coborn’s Inc.
Unilever selected “Cart Race for Hunger,” created by Chris’ Food Center.
The annual Creative Choice Awards contest, sponsored this year by Kellogg’s and Unilever, honors the best marketing and merchandising programs in the grocery retail industry. Marketing campaigns and merchandising events or promotions held between December 3, 2012 and December 3, 2013 were eligible for this year’s contest.
To view the “Best of Show” winners and all of this year’s nominees, visit http://www.nationalgrocers.org/who-we-are/nga-special-programs/creative-choice-awards