PBH Announces 2013 Industry Role Model and Champion Honorees

Produce for Better Health Foundation (PBH) announced 79 Fruits & Veggies—More Matters Industry Role Models and Champions for 2013: 49 companies earned Role Model status (the top level of recognition) and 30 achieved Champion status.

The outstanding efforts of these organizations will be formally acknowledged at an awards luncheon on March 18, 2014 during The Consumer Connection, PBH’s Annual Conference in Scottsdale, Arizona.

“PBH is pleased to recognize such a diverse group of companies from the fruit and vegetable industry for their respective efforts to increase fruit and vegetable education, awareness, and consumption which helps to strengthen our collective work toward a healthier America,” says Elizabeth Pivonka, Ph.D., R.D., President and CEO of PBH.  “Whether using the logo on marketing materials, packaging, or linking to PBH websites, the 2013 class of industry Role Models and Champions continue to be strong ambassadors of the Fruits & Veggies—More Matters brand and national health campaign.”

The following companies achieved Role Model and Champion honors for their outstanding efforts to increase the visibility, recognition, and resonance of the Fruits & Veggies—More Matters brand with consumers.

2013 Industry Role Models:

  • American Frozen Food Institute^
  • Bard Valley Medjool Date Growers
  • Bayer CropScience*
  • Black Gold Farms
  • Blue Book Services^
  • Borton and Sons
  • C.H. Robinson Worldwide*^
  • California Avocado Commission*
  • California Cling Peach Association
  • California Strawberry Commission
  • Campbell Soup Company
  • Canned Food Alliance*
  • Chelan Fresh Marketing*^
  • Del Monte Foods^
  • Del Monte Fresh Produce**
  • Dole Food Company^
  • Domex Superfresh Growers**
  • Duda Farm Fresh Foods**
  • Frieda’s
  • Giorgio Fresh Mushrooms^
  • Green Giant Frozen & Canned
  • Grimmway Farms
  • Hass Avocado Board
  • Juice Products Association
  • Kellogg’s^
  • Mariani Packing Company
  • Melissa’s/World Variety Produce*
  • Monsanto Vegetable Seeds^
  • National Watermelon Promotion Board
  • Pacific Coast Producers^
  • Paramount Citrus
  • Pear Bureau Northwest^
  • Rainier Fruit Co.*^
  • Ruiz Sales*
  • Sage Fruit Co.
  • Stemilt Growers*^
  • Sunkist Growers*
  • Sun-Maid Growers of California**
  • Syngenta Corporation
  • The Mushroom Council^
  • The Oppenheimer Group
  • The Packer*
  • The United States Sweet Potato Council
  • The Walt Disney Company^
  • U.S. Apple Association
  • U.S. Potato Board
  • Wawona Frozen Foods*
  • Welch’s
  • Wholly Guacamole*

2013 Industry Champions:

  • Bejo Seeds
  • Blanc Industries
  • Can Manufacturers Institute
  • Chilean Fresh Fruit Association
  • Crunchies
  • Foxy Produce
  • Georgia Fruit & Vegetable Growers*
  • Idaho-Eastern Oregon Onion Committee
  • Idaho Potato Commission
  • Indianapolis Fruit Company
  • Market Fresh Produce
  • Mastronardi Produce
  • McDonald’s Corporation
  • Monterey Mushrooms
  • National Mango Board
  • Naturipe Farms
  • Nestle USA
  • PepsiCo
  • Phillips Mushroom Farm^
  • Produce Marketing Association
  • Potandon Produce
  • Seneca Foods Corporation
  • Southern Specialties
  • Spice World
  • Subway*
  • Sunsweet Growers
  • Taylor Farms
  • The Produce Mom
  • Ventura Foods
  • Well-Pict Berries

For more information and a complete list of Role Model and Champion criteria, visit PBHFoundation.org or contact development@PBHFoundation.org with specific questions.

NOTE:  *^ Five or more consecutive years; ** Four consecutive years; ^ Three consecutive years; * Two consecutive years

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