The Stacy’s Brand Knows A “Thin” Or Two About Pretzels

FRITO-LAY NORTH AMERICA STACY'S LOGOBuilding on its offering of pita and bagel chips, the Stacy’s brand has introduced Stacy’s Pretzel Thins – a new line of baked snacks. Combining a classic pretzel flavor with a thin and crispy texture, Stacy’s Pretzel Thins offer a twist on everyday snacking. With the crunchiness and versatility of a cracker, the new snack can be paired with gourmet cheeses or spreads as a mid-day snack, or can be enjoyed on its own, brand officials say.

Stacy’s Pretzel Thins are made “the Stacy’s way,” with high-quality ingredients such as sea salt and organic honey. They also contain no artificial colors or flavors and both varieties use expeller pressed sunflower oil, which contains 0g of trans-fat.

FRITO-LAY NORTH AMERICA STACY'S HONEY DIJONNow available in the deli section of grocery stores nationwide, the Stacy’s Pretzel Thins line includes two flavors:

  • Simply Naked: Sea salt adds an elevated pretzel flavor to this variety. Consumers can enjoy it on its own or pair with a hearty spread such as hummus or peanut butter.
  • Honey Dijon: A kick of Dijon mustard is sweetened with organic honey in this variety. It can be topped with a slice of cheese and a drizzle of pesto.

“The Stacy’s brand prides itself on making unique, high-quality ‘anytime’ snacks that consumers can enjoy on its own or pair with their favorite dips and spreads,” says Dave Skena, vice president of marketing for Stacy’s parent company, Frito-Lay. “Our new line of Stacy’s Pretzel Thins is of the highest quality and delivers great taste as a result.  The uncompromising approach to quality may be the harder way but it’s the better way.”

Stacy’s Pretzel Thins are available in 7-ounce bags for a suggested retail price of $3.99.

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