Crunch Pak Promotes Frozen
By Grocery Headquarters Staff
Crunch Pak joins Disney on an offer to promote the Blu-ray release of Disney’s Frozen. Shoppers will be able to save $3 instantly when they purchase specially marked Crunch Pak products and Disney’s Frozen Blu-ray Combo Pack. “Our alignment with Disney continues to evolve and this is an example of an area we can both grow sales by working together,” says Tony Freytag, senior vice president of sales and marketing. “Disney’s Frozen is an exciting new film and we’re very proud to be part of this promotion.” More than one million coupons will be applied at both Crunch Pak facilities on the east and west coasts; the promotion runs nationwide from March 18 to April 29.