Pioneer Growers Launches Green Giant Sweet Corn Products
By Grocery Headquarters Staff
Pioneer Growers is launching two packaged sweet corn products to provide consumers with more convenience and value-added options in-store. This includes a tray package with eight ears of corn sold in a 10-count case instead of the 12-count industry standard and a grab-and-go microwavable bag package. Both products feature the Green Giant Brand. “We developed the 10-count case to assist retailers in reducing shrink,” says Jon Browder, Pioneer sales manager. “Most companies offer 12 trays per case but we felt the reduced size would provide retailers with both cost savings and increased value.” The new 10-count case is available with yellow, white and bi-color sweet corn varieties. The grab-and-go-designed bags hold 12 corn cobbettes per consumer package. Each cobbette is individually wrapped in steam-fresh microwavable bags. The 30-ounce Green Giant-branded re-sealable bags are available in a 6-count carton. “This type of package is the first of its kind available for sweet corn,” says Browder. “This not only provides consumers with options for single-serving sizes but the microwavable packaging provides a convenient solution for fresh prepared corn in minutes.” Both products will be ready to ship during the upcoming sweet corn season from April 1 through July 4th. “Our sales data analysis shows that consumers who purchase packaged corn continue to purchase this product even during the peak bulk corn season,” says Gene Duff, vice president and general manager. “Packaged corn provides added value to the corn category during the Spring/Summer season and we’ve seen increased sales results using the Green Giant brand.” As part of the Green Giant program, both products will also feature the Box Tops for Education coupon.