Rich's Adds Gold-Star Products
By Grocery Headquarters Staff
Rich Products Corp is rolling out a couple golden products for the new year. Rich’s In-Store Bakery Division brought to market a pair of vanilla-flavored offerings in the whipped icing and ice cream cake categories. Both products feature real pieces of Golden Oreo cookie, the world’s second-most-popular Oreo cookie. Available nationally, both the Golden Oreo Ice Cream Cake and the Vanilla Cookie Bettercreme made with Golden Oreo targets non-chocolate lovers and shoppers of all ages. “We wanted to provide our bakery customers with products that non-chocolate lovers will enjoy both for special occasions and as an 'Anyday' type of indulgence, such as a sweet treat in the afternoon or an after-dinner dessert,” says Courtney Erickson, assistant marketing manager, customer shopper marketing. “Both products take advantage of the lofty status of Golden Oreo as the No. 2 Oreo overall. Its phenomenal popularity adds extra variety to the dessert case, promising sweet success for our customers.” The new Vanilla Cookie BettercremeMade with Golden Oreo salutes Golden Oreo cookies as “Worth Their Weight in Gold.” More than 1 pound of real Golden Oreo cookie pieces goes into every 9-pound pail of Vanilla Cookie Bettercreme Made with Golden Oreo. The product’s texture and soft, golden color combine for a indulgent appearance on white or yellow cake and inviting to vanilla cookie lovers looking to enjoy a sweet treat, say company officials. The Golden Oreo Ice Cream Cake is Rich’s first all-vanilla dessert ice cream cake. Serving up to eight people, it consists of vanilla-flavored ice cream blended with real Golden Oreo cookie pieces and topped with whipped icing and a Golden Oreo cookie. The ice cream cake rounds out a cookie-inspired ice cream cake lineup from Rich’s that already includes Oreo Ice Cream Cake and Chips Ahoy! Ice Cream Cake. “We now have the ice cream cake category covered with America’s top three cookies,” says Erickson.