Honey Maid has launched its latest integrated marketing campaign designed to celebrates a continued commitment to making nutritious products for every wholesome family. With the new “This is Wholesome” campaign, Honey Maid recognizes that while the makeup and the day-to-day lives of families have evolved, the wholesome family connections remain the same.
The new Honey Maid integrated marketing campaign highlights the ways in which the family dynamic has transformed over time, paralleling it with Honey Maid. Just like the Honey Maid products have evolved, Honey Maid officials believe that no matter how things change, what makes us wholesome endures.
“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,” says Gary Osifchin, Sr. Marketing Director, Biscuits, Mondelēz International. “We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics.”
The campaign is focused on sharing the stories of real, diverse American families, bringing to life the reality that while families may look different today than they did yesterday, they all, like Honey Maid, remain wholesome at the core.
Each family in the campaign embodies an evolving family dynamic and demonstrates those special family connections that align well with the Honey Maid brand attributes, say officials. Advertising will debut this week on television and extend to a variety of social media and multicultural channels.