The new Southwest Chicken Tenders and Smokin’ Sweet BBQ Nuggets are both made with gluten free, whole-grain brown rice breading and feature the Whole Grains Council stamp. In order to qualify for the Whole Grains Council stamp, a product must contain at least 8 grams of whole grains per serving, which is true of both new products.
“Most gluten-free foods on the market are made with refined grains, making them far less nutritious than their whole-grain counterparts,” says Chuck Marble, CEO of Elevation Brands, Ian’s parent company. “Our new Southwest Chicken Tenders and Smokin’ Sweet BBQ Nuggets are our latest innovation in our extensive allergy-friendly and gluten-free product range and we’re thrilled to offer delicious gluten-free, whole-grain options to consumers nationwide.”
Typically, gluten-free products are made with refined grains such as rice or tapioca flour. The usage of whole grains allows for the presence and consumption of vitamins, minerals, fiber and phytonutrients, which are otherwise lost in the refining process.
“Ian’s unique whole-grain breading system puts natural, whole-grain nutrition into our gluten-free products, along with showing that it’s possible to eat conveniently and healthily,” says Marble. “This special whole-grain breading system has, importantly, allowed Ian’s to make our products available to foodservice operations because they meet Child Nutrition guidelines, making us the first to satisfy this guideline for K through 12.”
Ian’s chicken products are made from whole-muscle breast meat without added hormones or antibiotics, use non-GMO expeller-pressed canola oil, which is high in monounsaturated fats or “good fats,” and are free from preservatives, artificial colors or artificial flavors.