In The Raw Sweeteners Introduces Sugar In The Raw Organic White

IN THE RAW ORGANIC WHITETo meet the demand for eco-conscious ingredients, In The Raw, a provider of better-for-you sweeteners, introduces Sugar In The Raw Organic White, a 100% USDA organic certified, non-GMO verified, Eco-Social certified unbleached cane sugar. National distribution will begin in March 2014, in leading grocery chains and specialty health food stores throughout the United States including A&P/Pathmark, HEB, Key Foods, Krasdale, Price Chopper, Roundy’s, Wegmans, Winn Dixie/BiLo and Amazon.com.

Sugar In The Raw Organic White is packaged in a 24-ounce, re-sealable, environmentally-friendly recyclable bag and has a suggested retail price of $3.84. An alternative to refined white sugar, Sugar In The Raw Organic White comes exclusively from certified organic sugar cane fields. The cane juice is squeezed from freshly cut sugar cane stalks, evaporated, crystallized and washed. The results are natural-white colored crystals that are not bleached and a granulation that blends, browns and dissolves easily, company officials say. Home cooks can utilize the authentic sugarcane’s flavor and versatility in any recipe that calls for sugar, from baked goods and sauces to desserts.

“We are thrilled to offer a wholesome alternative to refined white sugar. We understand that our consumers are increasingly health and eco-conscious and we want to meet that demand by providing the best ingredients available. Because Sugar In The Raw Organic White is Eco-Social certified, USDA Organic and non-GMO, it’s a good choice for you and the environment too,” says Steven Eisenstadt, CEO of Cumberland Packing Corp, parent company of In The Raw.

The In The Raw brand continues to grow in the sweetener category with a sizable portfolio of sweetener options, including Sugar In The Raw, zero-calorie Stevia In The Raw and Monk Fruit In The Raw, and USDA Organic Certified Agave In The Raw. The strategy for the brand is to continue to build the In The Raw family of products, and to provide healthy options for consumers looking for better ways to eat right and to enjoy the sweet life, officials conclude.

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