Mrs. Green’s Natural Market has announced large-scale expansion plans for 2014. The neighborhood store plans to open over 20 new locations this year across the Northeast and Midwest U.S. and the Canadian provinces of Ontario and Alberta.
Spring grand openings will include West Windsor, N.J., on March 28 and New Canaan, Conn., on April 11. Mrs. Green’s plans to open additional stores in New York, New Jersey, Illinois, Virginia and Washington, D.C. throughout the year. Specific addresses and grand opening dates for additional stores will be announced at a later time, company officials say.
“Mrs. Green’s Natural Market is based upon the idea that good food is both good for you and good for the environment,” says Robin S. Michel, CEO. “Every product in our store is organic or all-natural. We want to provide our customers with safe, healthy food options that will help them to take care of their health, while also taking care of our planet.”
Every Mrs. Green’s Natural Market includes:
- 100% organic produce
- All-natural meats and dairy with no added preservatives, dyes or hormones
- Fair Trade coffee
- Fresh baked artisan breads
- Locally sourced food and beverages
As part of their commitment to health and wellness, Mrs. Green’s Natural Market also has nutritionists on staff to answer questions and provide recommendations for daily nutrition needs.
The first Mrs. Green’s Natural Market opened in Scarsdale, N.Y., in 1990. Today, there are a total of 18 Mrs. Green’s Natural Markets currently in operation in the U.S. and Canada. The current target is to have 40 stores open by the end of this year with the long-term goal of reaching 100 stores over the next few years, officials add.
“Mrs. Green’s has spent a lot of time carefully researching potential areas for expansion,” Michel says. “We’re excited to bring our passion for all that is good to these new communities.”