Eckrich Goes Country with 'Operation Inspiration' Campaign
By Grocery Headquarters Staff
Eckrich and its "Operation Inspiration" campaign will now reach millions of people from coast-to-coast, thanks to a partnership with CMT country music network. Eckrich will partner with the CMT Hot 20 Countdown to highlight and show appreciation for military families during three special Operation Inspiration-themed episodes that will air throughout the summer in advance of Memorial Day, the Fourth of July and Labor Day. The CMT Hot 20 Countdown is a weekly, two-and-a-half-hour series hosted by CMT favorites Cody Alan, Alecia Davis and Katie Cook, who count down the 20 biggest country music videos of the week with the hottest news stories, in-studio live performances and candid interviews from country music's biggest superstars and up-and-coming artists. Eckrich will add to the excitement of each sponsored episode with special guest appearances and stories of military families and their sacrifices. Entering its third year, the "Operation Inspiration" campaign honors, thanks and supports military families through its partnership with Operation Homefront, a national nonprofit which provides emergency financial and other assistance to the families of service members and wounded warriors. Eckrich, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, has already donated more than half-a-million dollars to support Operation Homefront and is planning to donate up to an additional $250,000 this year. Eckrich has also aided and awarded military families with new homes, a new car and many once-in-a-lifetime experiences through its relationships with the NASCAR Sprint Cup Series race team Richard Petty Motorsports and Emmy-winning college football analyst Kirk Herbstreit, among other partnerships. "Our partnership with Operation Homefront and our consumers' dedication to aid military families has impacted the lives of hundreds of military families during the past two years," says Charles Gitkin, vice president, marketing, innovation and R&D for the John Morrell Food Group. "Through our new partnership with CMT and continued efforts with Richard Petty Motorsports and Kirk Herbstreit, we will bring additional awareness to this program nationwide and continue to honor and aid our military families who are so very deserving." From May 1st through July 4th, Eckrich will donate five cents for every purchase of specially marked products up to $250,000. Consumers can also donate directly to Operation Homefront by texting* "INSPIRE" to 27722 to donate five dollars. "Eckrich is a great supporter," says Jim Knotts, president and CEO of Operation Homefront. "Their relationships with Richard Petty Motorsports and Kirk Herbstreit among others have led to great rewards and experiences for our families and we're really looking forward to working with CMT this year as part of this partnership. We're grateful for the continued support from Eckrich as they have helped us aid thousands of military families in need of assistance over the past few years."