Hormel Foods Introduces Hormel Compleats Breakfast
By Grocery Headquarters Staff
To address the needs of time-starved consumers, Hormel Foods has introduced Hormel Compleats breakfast, a line of convenient, hearty breakfast meals ready in just 60 seconds. The new line features shelf-stable microwavable breakfast meals including real eggs, utilizing innovative new technology to create a breakfast packed with protein, company officials say Hormel Compleats breakfast features four single-serve varieties, including two with real eggs – Bacon Breakfast Scramble and Sausage Breakfast Scramble – as well as Roasted Potatoes & Sausage Gravy and Apple Cinnamon Oatmeal. “We know that consumers are looking for a substantial breakfast option, but need a product that also fits in with their fast-paced lifestyle – and we saw an opportunity to deliver on both,” says Luis Marconi, vice president of grocery products marketing at Hormel Foods. “It took five years to innovate the technology necessary to have a great-tasting shelf-stable egg. The process dramatically shortens the cooking time to make it possible to produce items with eggs and dairy that taste great.” With a variety of flavors to fit any craving, the Hormel Compleats breakfast line is recommended for consumers who typically enjoy breakfast at work, since it does not require refrigeration. Each tray provides a balance of carbohydrates, calories, and protein, featuring quality meats, potatoes, or slow cooked oatmeal. Select varieties feature 17-20 grams of protein per serving, and are a good source of fiber. “Eggs are a great source of nutrients – just one egg contains 13 essential vitamins and minerals, high-quality protein, and antioxidants,” says Mitch Kanter, Ph.D., executive director of the Egg Nutrition Center. “Real eggs, paired with another protein-rich accompaniment and additional nutrient-rich foods, help provide consumers with a nutritious start to their day.” To support the launch of this innovative new line, the brand has partnered with Richard Karn, famous for his role as Al Borland on the ‘90s sitcom Home Improvement, for a series of breakfast makeovers in Knoxville and Des Moines, Iowa. Richard will swap consumers’ ordinary breakfasts for Hormel Compleats breakfast, helping commuters start their day with a filling meal. The Hormel Compleats breakfast line is just the latest addition to the Hormel Compleats lineup, which includes more than 40 varieties across several meal occasions, including lunch, dinner, and kids meals. Now offered in grocery stores nationwide and conveniently located in the soup and pasta aisle, Hormel Compleats breakfast is available at a suggested retail price of $2.18 - $2.99.