Macfrut 2014 will Focus on Internationalization
By Grocery Headquarters Staff
After the positive results achieved in 2013, Macfrut, an international trade fair for the fruit and vegetable supply chain to be held in Cesena (Italy) from 24 to 26 September 2014, is preparing for its next edition. This year the focus will once again be on "internationalization," which contributed to the success of the previous editions and will increasingly be the main focus of the event. The 2013 show saw 24,800 registered visitors and exhibitors from more than 35 countries, a 20% increase in foreign exhibitors and a 15% increase in foreign visitors from 2012, according to organization officials. Macfrut is targeting two areas for 2014: the Mediterranean Basin and the Balkan region; both strategic areas for the production of Western Europe and its technologies, say officials. Macfrut is a trade fair for the supply chain, where visitors can find all the useful elements to set up strong businesses in the global market, note officials. They add that these include seeds, for which Macfrut is an international showcase and many innovations in the vegetable-growing and fruit-growing sectors every year, as well as cultivation and protection techniques, where multinational corporations and leading niche companies specialised in biological pest control play a key role. Last but not least, product processing and preservation technologies, for which the exhibition held in Cesena can rely on the world's leading district specialised in fruit and vegetable applications. Technological innovation is another strategic and distinctive element for Macfrut, which makes Cesena's trade fair stand out in an international context, primarily thanks to its unparalleled conference program: last year, as part of the exhibition, 23 conferences were organised, which involved more than 3,000 participants, say officials. In addition, the Oscar Macfrut award ceremony, dedicated to innovative technologies, sees an increase in the number of participants every year and rising expectations of the public. Visit the website for more information: www.macfrut.com.